Aligning user and business goals, creating a unique experience and delivering value are key qualities of great user experiences.
User Experiences that seamlessly bridge digital and physical touch points are essential to the overall quality of the experience and percieved value of the brand.
User Experience is taking the interest of the user into account when looking at business and technical initiatives. All three aspects should have equal voice during the evaluation process.
Information should be easily consumed and delivered in an actionable manner. A great brand experience takes place in the right place, at the right time.